Challenge: The client was generating high volumes of low-quality leads, costing too much per lead with no tracking to distinguish between fake profiles and actual buyers.
Our Solution:
1. Meta CAPI Integration: Connected their CRM to Meta Conversions API to report qualified leads back to Meta, training their ad algorithms.
2. Brand Redesign: Upgraded the typography, visuals, and landing page layouts to command authority.
Results: Lowered CPL by ৳4,500, increased ROAS by 4.2x, and boosted lead accuracy to 95%.