Challenge: Nexus Digital Lab was running a Facebook page with 50K followers, managing orders through comments and Messenger. They had no website, no tracking, and no idea which ads were profitable. Monthly ad spend was ৳80,000 with unknown ROI.
Our Solution:
1. WooCommerce Store: Built a fully automated store with bKash/Nagad integration, product catalog, and automated order confirmations. Customers could now browse and buy in 2 minutes instead of waiting for a reply.
2. CAPI & Pixel Setup: Installed server-side tracking with Meta CAPI + GTM, giving the client 100% accurate conversion data. They could now see exactly which ad generated each sale.
3. Premium Brand Identity: Redesigned their entire visual identity including logo, social templates, and packaging. The brand now looked professional enough for customers to trust with larger orders.
Results: Within 90 days of launch, Nexus Digital Lab saw a 312% increase in order volume, a 62% decrease in cost per acquisition, and their page load time dropped from 8 seconds to 1.8 seconds. The automated checkout reduced their manual order handling by 85%.